Everywhere you turn, someone is creating video content. Videos are becoming an increasingly popular way to draw people to your brand and your business. According to a survey by HubSpot Research, having a video on your business’ landing page can increase conversion rates by up to 80%. Video content has not just improved how businesses sell their products; it has also redefined how business sales teams interact with their customers. Now, companies need to do more than create one video advertising campaign every two years. With the current digital climate, creating video content on every possible platform is necessary for every business to stay afloat. That is exactly why your business needs to put more thought into the video content that it puts out.
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In the age of DIYs and YouTube tutorials, few things sound as good as “I did this all by myself”. Sometimes however, hiring a professional is the only right decision. With video marketing on the rise, more and more businesses are looking into creating video content for websites, social media pages and other online platforms.
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Anyone who exists in this timeline must have heard Justin Bieber at some point in their lives. How did he get his big break, you ask? Music videos. While his path may have been a little more pedestrian, with his being homemade videos posted on YouTube, you have the opportunity to take your career to the next level by investing in music video production.
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If you have been paying any attention to business trends in recent years, then you already know why social media is important to your business. Your business’ internet presence is driven largely by your social media presence. The more engagement your social media pages get, the wider the reach of your business. In fact, any business or brand that is serious about reaching the ends of the world with its products and services needs to invest greatly in building a social media presence.
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LinkedIn now hosts video adverts on it platform, learn more!
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