How to Create a Great Interview Video for Your Audience?

Everywhere you turn, someone is creating video content. Videos are becoming an increasingly popular way to draw people to your brand and your business. According to a survey by HubSpot Research, having a video on your business’ landing page can increase conversion rates by up to 80%. Video content has not just improved how businesses sell their products; it has also redefined how business sales teams interact with their customers. Now, companies need to do more than create one video advertising campaign every two years. With the current digital climate, creating video content on every possible platform is necessary for every business to stay afloat. That is exactly why your business needs to put more thought into the video content that it puts out.

What Makes a Great Explainer Video?

Anyone can create a video. In fact, anyone with an iPhone or basic recording skills can create a good video. However, it takes a professional to create a great explainer video. In the current business climate, everyone is putting out video content. The only way to set yourself aside from the pack is to crate outstanding video content.

Do You Really Need to Hire a Video Production Company?

In the age of DIYs and YouTube tutorials, few things sound as good as “I did this all by myself”. Sometimes however, hiring a professional is the only right decision. With video marketing on the rise, more and more businesses are looking into creating video content for websites, social media pages and other online platforms.

What Marketing Videos Mean for Your Business

According to a survey carried out by Cisco in 2018, by 2019, Internet users will spend 80% of their time watching videos online. What then does this mean for your business? If your business is going to complete effectively in today’s market, it will have to focus its energy where it really matters: Video marketing.

Oh Africa!

One Beautiful Music Video

1 Day - 8 Locations - 8 Lighting Set ups - 60 Extras
On Wednesday night I was asked if I wanted to be the Director of Photography on a African based Music video. No chance of seeing the location before hand. I said yes. So I packed my kit and went in blind to this incredible shoot. I am really proud of what came from the project. Here are a quick few screen grabs!

russell offord6 August 2018video production, video, Africa, production, company, music, music video Comment

LinkedIn Video Adverts

LinkedIn now hosts video adverts on it platform, learn more!

videorussell offord29 July 2018linkedin, video, video production, videographer, adverts, marketing, filmmaker, job search, company