Do You Really Need to Hire a Video Production Company?
In the age of DIYs and YouTube tutorials, few things sound as good as “I did this all by myself”. Sometimes however, hiring a professional is the only right decision. With video marketing on the rise, more and more businesses are looking into creating video content for websites, social media pages and other online platforms.
Many businesses and professionals may think, “Oh hiring a video production is going to be too much of an expense, why don’t we figure it out ourselves?” While this may seem like a cost cutting solution in the interim, in the end, you would wish you had just started out with professional videographers.
What is the Difference?
It will be very easy to tell you that doing it yourself just does not apply to video production, but because we at Fox and Falcon believe in making informed decisions, here are a few reasons why you need to think twice about doing it yourself:
They know what they are doing:
Video production companies are usually a team of video production experts who know the business well. From choosing the right equipment, to location selection, to lighting, editing and post production, video production companies are more than equipped to handle your video needs. The video production teams know their craft all the way through and they love what they do. Now imagine paying a team to do what they know and love to do, imagine all the great results you can expect. If you choose to do it on your own, while you may know how to handle a camera, can you handle directing, team coordination, post production and everything in between? Even with highly experienced teams, video production can be a mentally and physically draining experience. It only makes sense that you hand over the task of creating video content to those who know exactly what they are doing.
They are up to date with trends:
Like everything else in the world, video content production is constantly evolving and thankfully, it is not you job to keep up with it. On the other hand, video production companies do not really have a choice. So while you’re getting ready to hire equipment and create a marketing video based on a tutorial you watched two years ago, video production companies already know that your plan is obsolete. The last thing you want is to invest time and resources into creating a video and then realizing that it has not been done like that for over 12 months. Video production teams have technology experts who are constantly refining their craft and seeking new ways to provide their clients with state of the art services. All you need to do is convey your needs and lay back while they do all the worrying for you.
They are less expensive in the long run:
Creating quality visual content requires more than a camera and some reflectors. In addition to acquiring equipment, you will also have to buy licenses to editing and production tools. You will also need to train people to use all of these tools. Trying to do all of this yourself, you might end up shooting yourself in the foot and over exerting your resources.
If your business is still in infancy, chances are you will not need a new video every two days. Instead of racking up so many bills for a one off shoot, you could just hire a video production service that already has all the equipment and the skills.
They produce high quality videos:
If you are going to put out video content, it only makes sense that you put out the highest possible quality. With a team of expert videographers and high quality equipment, video production companies will provide you with great value for your money. At Fox and Falcon, our team of experts are committed to working with your ideas and your budget to create masterpiece content.
As a business or a professional, it is necessary to understand that outsourcing functions does not take away from the value that you provide. In fact, hiring the right service providers is one of the hallmarks of a talented business manager. Dear London or Berkshire business owner, give yourself a break, and let Fox and Falcon do all of the video production worrying for you.