What Marketing Videos Mean for Your Business


According to a survey carried out by Cisco in 2018, by 2019, Internet users will spend 80% of their time watching videos online. What then does this mean for your business? If your business is going to complete effectively in today’s market, it will have to focus its energy where it really matters: Video marketing.

Video marketing simply involves the use of videos as a marketing tool. It is perfect for letting potential clients that you have what they need. Marketing videos could be produced in form of infomercials, commercials, explainer videos, sketch videos etc. Depending on the nature of your business, any of these can be the difference between just getting by and being a force to reckon with in your industry.

Since video streaming and video uploading technology became popular, the video marketing numbers have been on the rise and from the look of things; it does not seem to be slowing down anytime soon. Video marketing has provided a means for business to connect with their customers and evoke reactions that will be otherwise impossible with other forms of marketing. So if by any chance, you are not comfortable with the level of awareness your business is currently getting and you want to crank it up a notch, here is why you need to go with video marketing.


Marketing videos increase engagement:

If pictures are worth a thousand words, then videos might be worth well over a billion words. Internet users are more likely to watch a 3 minute video about your business, than read your perfectly outlined text or infographic. Based on current internet use patterns, audiences are about 10 times more likely to share or repost a video than they would a text or a blog post.

It gives your brand a personality:

The most successful businesses are those who figure out how to connect with their customers; businesses that make their customers feel like a part of one big family. Text marketing is unable to convey emotions and evoke reactions in the manner that videos can.

Videos do a better job of selling your product:

Can you remember your first cell phone? Can you remember how you had to go through those manuals to figure what each button was for? Now imagine if someone had just put a video saying, “well if you don’t feel like talking anymore and you want to hang up, just press the red phone button on the left.” Videos are perfect for describing your products and services, as it is very easy to get confused with text and other forms of marketing. With marketing videos, you can define how customers interact with your products. I mean, why tell them how moisturizing that lotion is when you can just show them – in a video.

Marketing posts with videos rank better on search engines:

It is every business owner’s dream to have their business website pop up first when potential customers search for their service. Posts with videos rank better than those without, so, if you want to put your business out there, you need to consider video marketing.

Video Marketing is the future:

As a business owner, if you do not adapt to the changing times, you will be trampled out. According to a 2018 study by Forbes, by 2019, video marketing will make up 80% of online content. If your business is going to stand the test time, then you need to buckle up and start thinking video marketing.


For many business owners, the question has never really been why, the question has been where? It’s not enough to make a video, you need to do it right especially in big cities like London and Berkshire. Your business needs a team of professional videographers, and thankfully, that is exactly who we are.

Fox and Falcon is a video production company that operates mainly in the London and Berkshire area. Our services include more than just showing up with video production equipment, our team of skilled videographers are going to walk you through every step of the way. From conceptualization to shooting and post production, this London video production company is equipped to handle it all. If you’re looking for more information on how to get started on making the most explosive marketing video London, Berkshire and the world has seen, book an appointment today!