The Video Production Pricing Guide - How much does it cost?


How Much Does Video Production Cost?

Understanding how video production is priced…

Many people have thought about employing the services of a video production expert. However, the lingering question in their mind is, “how much will that cost?” This leads some people to focus on getting the cheapest possible service, which should never be the case. If you are overly focused on costs, you may end up compromising on quality.

Sometimes, being so fixated on costs may even get you thinking, “maybe it’s not so hard, maybe I can shoot it on my iPhone and download a few editing apps. However, if you want a video that will stand out and serve its purpose, you need to hire a professional. With professional videographers, there is no one rate fits all. The nature of your job will be the major determinant of how much you’ll pay. So if you’re looking to come up with an estimate, taking the time to honestly assess the complexity of your job should give a fairly accurate figure.

How are Video Production Costs Determined?

  • How long will it take to complete the job:

Time is a major factor in determining video production costs. Most freelance videographers and production companies charge an hourly or a daily rate. This means that if your production job is one that would require a lot of hours to complete, then you should be willing to part with more cash.

  • The Location of the Production:  

The location of your video shoot determines greatly how much your cost will be. For example, if you are shooting at a distant location, you will have to include a travel fee, as they need to haul around their equipment. Some locations may even need them to bring along extra equipment to aid their work. Taking all of these into consideration will give you an idea of how much you will be paying your videographer.

  • How much work you are asking for:

In some cases, clients already have the ideas and the script for their video. All they need is someone to shoot it. Some others have nothing at all and would need the video production company to build something from the ground up. Understanding how much you are asking of your videographer should give you an idea of how much you are going to pay for their services.

  • The type of video:

Different types of videos require different equipment, different levels of experience and varying amounts of time to complete. A talking head video would require different production skills than an animated explainer video or a commercial production involving actors. The higher the expertise required for your video production, the more money you should expect to spend.

  • Video Production Rates:

Certain video production services have packages that they offer to their clients. This works best for clients who are not particular about custom services. These packages will usually include full videography services including shooting, editing, voice-overs, scripting etc. The difference will be defined either by the number of hours required or how many services your production requires. This will also give you an idea of how much your video production will cost.

What’s a rough guide?

Now you know what determines your video production costs, the real question still remains, “how much does it really cost?” The answer: It depends. With video production services, what you pay for is what you get. So if you’re looking for a high quality production and you’re willing to part with £300, then don’t be surprised when the final product is below par.

In London, the cost of video production ranges from as low as £1200 - £5000 or more. What you pay will depend on what your video entails and who is doing it. This is not to say that you should just take whatever outrageous offers to get without exploring your options. There is no foul in trying to get a good deal. If a good deal is what you are looking for, here are a few tips on how to land one.

  • Spend as little time as possible:

With most videographers charging by the by the day, you want to spend the smallest time possible and getting the most work. This would mean prepping all those involved beforehand. If your shoot is going to involve actors or models, make sure they master their lines before the shoot. This way, you keep the actual production time to the bare minimum. We will always encourage you should more than one piece of content in your day of production to save you money hiring us in again each time you need to shoot.

  • Hire a local videographer:

There is absolutely no need hiring a videographer and then paying them to transport themselves over hundreds of miles when you could just hire a local professional. Do your research and find out local video production companies that offer great services at great prices.

  • Buy a production package:

If you think your production is going to take a lot of time and effort, you may want to look into purchasing a package from your video production company. For example, at Fox and Falcon, we have packages that start from as low as £600. If you are in the London area, you should definitely visit our website check out our production packages.